Deloitte Touche Tohmatsu has recently announced the 2008 forecast for the media market in Romania, covering both Online and TV. In short, they estimated a 50% increase in online advertising which brings the market up to aprox. 15 million euros. This is also estimated based on the 2007 figure which most industry people agreed that is around 10 million euros.
Some other facts from the press release tell us that the online advertising market is around 3% of the total advertising market, which is a pretty significant percent, considering other figures from CEE. They also speculate that by the end of 2008, Romanians will have access to IPTV service. The full press release is available in Romanian here: Deloitte analizează evoluţia industriei media în 2008 [PDF, 230k]
I only wish one could easily find similar figures for other countries.
via Subiectiv.
