Great stuff:
If you buy my product but don’t read the instructions, that’s not your fault, it’s mine.
If you read a blog post and misinterpret what I said, that’s my choice, not your error.
If you attend my presentation and you’re bored, that’s my failure.
If you are a student in my class and you don’t learn what I’m teaching, I’ve let you down.
via Seth Godin (read the full article)
It’s amazing how succinct and elegant your message has to be in order to easily understood in this age of information overload. Seth Godin is the man!
theregoesdave’s last blog post..Custom St Patty’s Day Dunny Set