Hate somenthing, change something
Tags: advertising, honda
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Loading ...“Hate something, change something” is a very powerful message and I wish I could remember it everyday and apply it accordingly in business and personal life.
But it’s also the motto for a multi-awarded Wieden+Kennedy Honda ad that has a very nice story - Kenichi Nagahiro a Honda designer - hated with all his guts the diesel engines:
How did Honda react?
It was a memorable presentation. It’s a great thing taking in a guitar. In fact, my advice is, always take in a guitar. Even if you’re not presenting a song. People can’t help being nice to people with guitars. We sang live as we flipped through our doodled storyboards. When we’d finished, Honda said ‘Make it just like you’ve presented it.’ The following five months was about trying to capture the spirit of that presentation. It was pretty much the only direction Honda gave us until we delivered the finished ad. They understood our vision was all in our heads and they encouraged us to make it happen. A truly amazing client.
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