“This is the fourth quarter of decline in our advertising markets. TV ad spending reset 30% lower than in 2008. We believe the markets have reached the bottom. This is a new starting point. The macroeconomic prospects for 2010 have improved and we expect advertising spending to follow. Our priority for 2010 is to convert our high audience and market share into higher revenues while managing costs rigorously. We believe in our ability to outperform the markets.”
Adrian Sarbu, President and Chief Executive Officer of CME
Bullshit? Nu prea cred.
Pe 15 Octombrie – a avut loc la Praga – CME 2009 Investor Day – prilej pentru toata lumea sa vada un pic din cifrele, performanta dar si strategia care tureaza motoarele CME. M-am bucurat sa vad ca echipa din care am facut parte – CME Internet Unit, a avut pentru prima data un moment dedicat la un Investor Day. Ca sa va faceti o idee despre dimensiunile Internet Unit, spicuiesc din prezentare: week41 – 2009 – 1.88 milioane vizitatori unici/zi & 2 milioane video downloads/zi. Daca nici asta nu inseamna ca Internetu e mega luat in serios, nu stiu ce sa va mai zic.
din prezentarea CME Internet Unit
Va invit sa descarcati filmul conferintei si prezentarile – in special prezentarea Internet Unit (PDF).
Iata si cateva highlights:
2009 UK: Internet now attracts more advertising dollars than TV
2010 US: Internet consumption will outstrip traditional TV from June
2011 US: 50% of population will watch video online
(We have 60+ million Viewers) + (We attract 7.5 million Internet Users) = Hooked by our content 24h / day, Viewers and Users become VieUsers.
Foto: Adrian Sarbu, President & CEO al CME (cadru din webcastul CME 2009 Investor Day)
